Perception of Poor Value Leading Consumers to Abandon Pay TV, Says Parks
Perception of poor value is consumers' top trigger for changing, downgrading or canceling pay TV, Parks Associates blogged Thursday. Among households that made pay-TV changes in past 12 months, a third were cord cutters, and 10 percent of switchers or…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
cord shavers said they plan to use paid OTT services as a substitute or alternative. “The primary driver for pay-TV cancellation and downgrades continues to revolve around pricing and perceived value,” said analyst Brett Sappington. “When video services with good quality are available for under $15, it forces operators to justify an $80 [per month] pay-TV bill.”