Survey Finds Mobile Shopping on Smartphones Gaining
Mobile shopping activity grew six percentage points in two years, with 45 percent of smartphone users saying they do it, NPD reported Monday, through Aug 31. Larger smartphone screens are partly responsible. Some 100 million consumers shop online via smartphone,…
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said analyst John Buffone. “Consumers are leveraging their smartphones to purchase ‘grab and go’ items, as these purchases can be made conveniently, without investing the time to examine product reviews or visit multiple sites for price comparisons,” analyst Stephen Baker said.