Hi-Res Audio Company Envisions Smartphone Future Working With Streaming Services
A high-resolution audio technology company envisions expanding its reach in smartphones through chip makers. Ken Forsythe, MQA head-partner development, said the holy grail is to crack big four U.S. music streaming services Amazon Music Unlimited, Apple Music, Google Play Music…
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and YouTube, and it needs broad-based hardware support to do it. The Master Quality Authenticated technology has support from the major labels -- Sony, Warner, Universal and global digital rights agency Merlin -- and high-fidelity music streaming service Tidal. The gap “is mass distribution of content,” Forsythe told us in Denver at an industry event. "We have to win the big services, so we’re putting a lot of focus there.” MQA needs a “more accessible, mainstream product,” Forsythe said. MQA is embedded in a chip that's already going into LG smartphones. The company is working on “another brand of phones," Forsythe said.