Smartphones Top Device for Holiday E-Commerce Shopping, Salesforce Predicts
Mobile shopping will dominate the upcoming holiday season, delivering 68 percent of all e-commerce traffic, Salesforce reported. For the first time, more orders and visits to e-commerce sites will be made on phones -- 46 percent -- than on any…
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other device. Mobile traffic will peak on Christmas Eve, the software maker said Wednesday. Eighty-three percent of shoppers ages 18-44 say they use phones to shop while in a store, said analyst Rick Kenney.