Virtual MVPDs Accelerating Pay TV Subscriber Losses, nScreenMedia Says
Growth of low-price virtual MVPDs helped lead to a 4 percent decline in traditional pay-TV subscriptions in 2017, and those virtual MVPDs' pricing policies will mean accelerated sub losses among traditional MVPDs this year, nScreenMedia Colin Dixon blogged Sunday. He…
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said virtual MVPDs are, at best, breaking even, but it's unlikely any will back away from such "aggressive pricing," so traditional pay TV could lose another 5 percent this year, possibly falling below 90 million homes.