57% of Connected Households Interested in Car Voice Control, Fueling Wireless Data, Parks Reports
Fifty-seven percent of U.S. broadband households are interested in voice control features for their car, Parks Associates reported Wednesday. "As consumer interest in voice control and connected safety features rises, there is a parallel rise in interest in car data…
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plans, preferably bundled with consumers' current mobile data plan," said analyst Kristen Hanich. She said consumers are limited in options for data sharing, leaving opportunities for carriers and others to “forge partnerships with automakers and dealers to aggregate billing, improve the onboarding process for car buyers, and enhance the consumer experience."