Apple Installed Base Hits 151 Million in Q4 Amid Flattening Trend, CIRP Reports
Amid a flattening of Apple’s U.S. iPhone installed base, Consumer Intelligence Research Partners said Monday that base reached 151 million units at year's end. The iPhone 8, 8 Plus and X models account for 18 million units, or 12 percent;…
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the iPhone 7 and 7 Plus 58 million, or 39 percent; and the 2-year-old iPhone 6s and 6s Plus 43 million, or 28 percent, said the researcher. Early last year, the iPhone 6s and 6s Plus had 35 percent a year after launch, CIRP said. “Growth did flatten considerably,” said analyst Mike Levin. He said iPhone quarterly growth averages 4 percent, and while “most companies would be delighted with growth in a loyal customer base at those rates, just a few years ago Apple grew the iPhone installed base considerably faster.”