Trio of 2017 iPhones Has Smaller Share of Q4 Sales Compared With Last Models, CIRP Reports
The latest generation of iPhones had 61 percent of U.S. iPhone sales in Q4, led by the iPhone 8 at 24 percent, said Consumer Intelligence Research Partners Monday. The iPhone X followed at 20 percent and the iPhone 8 Plus…
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had 17 percent of domestic iPhone sales. The 61 percent share was below the 72 percent share of the iPhone 7 and 7 Plus a year earlier. The Apple model pie is further divided now with eight models, “the most ever,” said Josh Lowitz, CIRP partner. “Older models held their own,” said CIRP Partner Mike Levin. The firm surveyed 500 U.S. Apple customers who bought an iPhone, iPad or Mac from October to December.