Viacom Agrees to Buy Whosay
Viacom will buy influence marketing company Whosay in a bid to deepen its advertising, marketing and digital content capabilities, it said Monday. Terms of the deal weren't made public. It said Whosay capabilities range from crafting campaign strategy to casting…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
to producing content and analyzing data and performance. Whosay CEO Steve Ellis blogged the Viacom deal follows a two-year partnership in which it did more than 50 campaigns for various Viacom brands including MTV and BET.