Apple, Huawei Only Gainers Among Top Wearables Vendors in Q3, Says IDC
Fitbit and Xiaomi tied for first in worldwide wearables shipments with 3.6 million in Q3 but with very different trajectories, a Thursday IDC report showed. Fitbit’s shipment numbers were a 33 percent falloff from the year-ago quarter, while Xiaomi’s shipments…
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slipped 3.3 percent, said IDC. Fitbit’s “notable decrease” in shipment volume came as the company launched its first smartwatch, the Ionic, which IDC called a “decidedly fitness-oriented device" that reflects the company's "rich fitness heritage.” The research firm said early Ionic responses and reviews have been “encouraging,” as Fitbit posted its fourth consecutive quarter of year-over-year decline. Third-place Apple’s watch shipments, meanwhile, jumped 52 percent, reflecting a trend away from basic trackers and toward smart wearables capable of running third-party apps, it said. Basic wearables from Fitbit, Xiaomi and Huawei launched the category, but consumer tastes and demands have transitioned to multipurpose devices putting vendors at a “crossroads,” said analyst Ramon Llamas.