Cyber Monday on Track for Sales Record, With Heavy Smartphone Use
​After a record-setting e-commerce Black Friday at $5.03 billion, up 17 percent from a year ago, Monday was on track to become the biggest U.S. online shopping day ever, with Adobe Analytics reporting $840 million spent by 10 a.m. EST.…
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Mobile traffic reached a high at 53 percent of overall visits, generating 40 percent of revenue, it said. Smartphones had a 21 percent jump in e-commerce traffic and a 41 percent sales spike. Mobile devices drove 54 percent of e-commerce visits Black Friday, 37 percent of revenue. Of the 115 million people who visited online retail sites on Thanksgiving, 61 percent did so from mobile devices, said comScore. Some 129 million consumers visited online retail sites on Black Friday, up 14 percent, with 104 million via mobile. The mobile user experience is improving, with conversion rates on all devices seeing double-digit growth on Black Friday, Adobe said.