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Data Breaches Dissuade Shoppers From Retailers, Survey Finds

Eighty-four percent of adults say they will be less willing to shop this holiday season at retailers that experienced past data breaches than at those that didn't, said a Thursday survey from Generali Global Assistance. It canvassed 1,016 people in…

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early October and found 38 percent were unsure if businesses were doing enough to safeguard their personal information. Data breaches “weigh much more heavily on holiday shoppers’ minds” than being pickpocketed (11 percent), or having their cars broken into (10 percent) “when it comes to identity theft,” said the ID protection division of an insurer.