Rumors of Smartwatch's Demise 'Greatly Exaggerated,' NPD Reports
Close to 9 percent of U.S. adults owned a smartwatch as of June, NPD reported Thursday, predicting 15 percent penetration by 2019. More features and improved capabilities will contribute to growth, the researcher said after surveying 5,000. “Rumors of the…
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smartwatch’s demise have been greatly exaggerated,” said analyst Weston Henderek, who predicts accelerated growth. Ownership is highest (34 percent) among those earning under $45,000 per year, "likely driven by a large number of buyers in the service industry who need a device to check incoming notifications,” said Henderek.