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Low Pricing, Features Help Xiaomi Leapfrog Apple, Fitbit in Wearables, SA Reports

Xiaomi leapfrogged Fitbit and Apple in Q2 to become the world’s largest wearables vendor, with 17 percent share, Strategy Analytics reported. Combined shipments rose 8 percent from Q2 2016. Fitbit’s 3.4 million shipped wearables placed it second, with 15.7 percent…

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share worldwide, down from 29 percent. Apple’s 2.8 million iPhone shipments were up 56 percent for 13 percent share, but Apple lost its leadership spot, lacking larger-market fitness band products, said analyst Cliff Raskind. “The rumored upcoming Watch Series 3 launch with enhanced health tracking could prove to be a popular smartwatch model and enable Apple to reclaim the top wearables spot later this year.”