Apple Plus Models Gain Within iPhone Installed Base as Category Growth Slows, CIRP Reports
The U.S. installed base of iPhones is “virtually entirely of phones sold in the past 33 months,” reported Consumer Intelligence Research Partners Thursday. It reached 141 million units in the fiscal quarter ended July 1 vs. 124 million in the…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
year-ago quarter, CIRP said. Larger phones are making up a bigger share of the mix as “Plus” versions in the 6, 6S and 7 series total 53 million units, for 38 percent, up from 29 percent. “After over three years, and after initial skepticism, larger-format Plus model phone market acceptance is firmly established,” said analyst Josh Lowitz. Analyst Mike Levin noted the 141 million iPhones owned by U.S. consumers represent half the adult and teen population. Operating system switches are at an all-time low, Levin said. CIRP based findings on a survey of 500 U.S. Apple customers July 1-13.