Smartphone Revenue Growth Outpaces Unit Sales on Better User Experience, Says GfK
Global Q2 smartphone sales reached 347 million units, the second-highest, GfK reported Monday. North American smartphone sales rose 6 percent to 47.4 million from the year-ago quarter, and revenue jumped 15 percent to $18.7 billion, it said. GfK forecasts the…
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region’s smartphone demand will rise 2 percent this year to 203 million units. Global Q2 smartphone market value grew 9 percent over Q2 2016 to $109 billion on higher average selling prices, it said. "Consumers are willing to pay more for their smartphone as they seek a better user experience,” said analyst Yotaro Noguchi. Despite high penetration, the research firm forecasts smartphone demand will see growth “as innovation from smartphone vendors keeps replacement cycles from lengthening."