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HomePod Needs to Stand Out in Voice-Controlled Speaker Market, Says NPD

Due to Apple’s late entry into the voice-controlled speaker category, “it’s vital that HomePod provide a differentiated experience” from the growing field of competitors, NPD's Ben Arnold blogged earlier this month in an item the research firm emailed Friday. Apple’s…

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expansion of voice control to include note dictation in Evernote and VoIP calling via Siri are signs Apple is looking for ways to expand the ecosystem, the analyst said. Challenges include a $349 price, twice those of Google Home and Amazon’s Echo, he noted.