Unlocked-Phone Owners ‘Less Loyal’ to Carriers, NPD Reports
The estimated 30 million U.S. consumers who own unlocked mobile phones are “less loyal” to wireless carriers and device brands than American mobile phone owners overall, with unlocked handsets making up about 12.5 percent of the U.S. mobile phone market,…
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NPD reported Tuesday. NPD canvassed more than 1,000 adult owners of unlocked phones, in addition to 4,100 adult consumers it surveyed as part of a broadband adoption study, it said. It found that 30 percent of unlocked phone users switched carriers when purchasing a new device, versus 24 percent of locked phone users, it said: “In fact, the number one motivator for purchasing an unlocked phone was freedom to choose a future network.”