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More Than 1/5 of Smartphone Users Check Devices Every 5 Minutes, IAB Reports

Sixty percent of global smartphone users check their devices every 30 minutes or more frequently, and over 22 percent tap into their phones every 5 minutes, said an Interactive Advertising Bureau study of smartphone users compiled from 18 countries and…

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released Tuesday. Most reported accessing the internet via mobile web and apps at least once a day. The April 21-May 8 survey was by OnDevice Research including in the U.S. with 200 adults in each market.