Cord-Cutting Accelerating as Life Without Pay-TV Viable, nScreenMedia Analyst Says
Pay-TV's largest-ever Q1 subscriber loss is because "existing without pay TV is now viable for many," nScreenMedia's Colin Dixon wrote Monday: The cord-cutting trend is due to a confluence of issues, including more availability of premium sports programming and quality…
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scripted shows online, increased consumer love of subscription VOD, and decreased complexity in watching since setting up a Roku or smart TV has become largely intuitive. The analyst said such cord cutting will accelerate amid increased costs of pay-TV packages.