Samsung Regains Top Spot in Q1 Smartphone Shipments; Apple Slips to 14.4% Share, SA Reports
Global smartphone shipments advanced 6 percent to 353 million units in Q1, Strategy Analytics reported Wednesday. Apple’s share slipped a percentage point to 14.4 percent share on “lackluster” sales of 50.8 million units. Samsung regained top position with 23 percent…
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share, shipping 80.2 million units, and has “done well to recover quickly from its recent Galaxy Note 7 battery fiasco," said analyst Neil Mawston. SA expects the Galaxy S8 portfolio to drive Samsung’s upward momentum through the middle of 2017, Mawston said. Apple iPhone shipments declined year-on-year in four of the past five quarters, Mawston said. “Apple has been unable to capitalize on Samsung’s Note 7 missteps, and it is clear that Apple has to do something radical with its rumored upcoming iPhone 8 portfolio in the second half of this year to arrest the ongoing slowdown.” Apple Tuesday reported its latest quarterly results (see 1705030058).