Hybrid Pay-TV Model May Be Route to Success, Irdeto Says
Pay-TV operators who provide a hybrid of traditional and over-the-top services likely will be most successful, said Irdeto Senior Vice President-Global Sales Bengt Jonsson in a blog post Monday. Likening pay-TV to the retail industry where traditional retailers are struggling…
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with e-commerce competition, Irdeto said success could lie in trying to satisfy both young viewers -- who are largely online in their viewing -- and the growing population of aging consumers "who may prefer TV’s traditional lean back experience, where searching for something to watch is not in their comfort zone."