Survey Finds Consumers Affected by Smartphone, Other Discounting
“Rampant discounting” by mass merchants in categories including electronics and smartphones influenced consumer thinking, said First Insight CEO Greg Petro, citing survey results Monday. Seventy-six percent of baby boomers won't pay full price when shopping for home electronics, smartphones and…
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some other products, and 83 percent of smartphone buyers said discounts influenced their decisions. Two-thirds of millennials surveyed were planning to buy a smartphone and 65 percent were planning to buy home electronics in the next 12 months. The survey of 750 was conducted this month.