Fashion-Based Watches Will Drive Wearables Growth Through 2021, Says IDC Report
Fashion is expected to bring back wearables growth after smartwatches stalled in 2016, IDC reported Monday. New vendors, emerging form factors and expanded distribution are projected to drive overall wearables shipments from 102.4 million units last year to 237.5 million…
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in 2021. Fashionable design “will take center stage," said analyst Jitesh Ubrani, as technology companies “will be forced to step up their game and offer a wider selection of sizes, materials, and designs in order to appeal to a broader audience,” Ubrani said. Smartwatches struggled as a mass-market category on a “limited and unclear value proposition," said analyst Ramon Llamas. Smartwatches will “hyper-segment” into categories, for specialized needs such as communication, he said.