Parents Television Council Asks T-Mobile to Drop Sponsorship of Sitcom
The Parents Television Council is asking T-Mobile to reconsider sponsoring Fox’s The Mick, a sitcom that “routinely features minors smoking, drinking, swearing and having sex.” T-Mobile advertised in six of nine episodes, PTC said in a Wednesday news release. “I…
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would hope that with such a competitive mobile market … T-Mobile would realize that sponsoring adult shows isn’t a good business strategy and can alienate the very customers that T-Mobile wants to reach,” said PTC Program Director Melissa Henson. “Fox is clearly being irresponsible by airing this kind of adult content in the first place, but the network relies on sponsors like T-Mobile to keep it on the air.” The carrier didn’t comment. In January, PTC raised similar objections with Verizon over its sponsorship of the Fox show.