Black Friday May Outsell Cyber Monday Online; Mobile Conversion Lags PCs, Adobe Reports
Black Friday online sales in 2016 jumped 21.6 percent over 2015, compared with 12.1 percent online sales growth Cyber Monday, reported Adobe Digital Insights this week, so Black Friday may outpace Cyber Monday this year. Online holiday revenue Nov. 1-Dec.…
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31 grew 11 percent over 2015 to $91.7 billion, and billion dollar days were up by four to 57, said the company. Smartphone commerce traffic was up, but mobile conversion rates lagged those of PCs by 2.4 times. Conversion was highest on Cyber Monday, at 2.8 percent, some 26 percent below the desktop average, it said. Once the major shopping weekend hit, “the mobile gap disappeared and both websites that grew vs. those that didn’t tracked the same share of mobile traffic," said analyst Becky Tasker.