Online Holiday Spending up 12% to $38 Billion, Lifted by Mobile, comScore Reports
Holiday season spending online Nov. 1-Dec. 4 reached $38 billion, a 12 percent spike from the 2015 period, reported comScore. Citing the growing impact of mobile commerce (see 1611280033), the researcher said shopping via smartphones and tablets accounted for $597…
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million of spending on Thanksgiving (up 26 percent over 2015), $797 million on Black Friday (up 41 percent) and more than $1 billion on Cyber Monday (up 29 percent). Mobile commerce helped drive a 20 percent increase in overall digital spending for the three days, it said, with Cyber Monday ringing in as the largest digital commerce spending day on record at $3.7 billion.