Black Friday Shopping Via Mobile Devices Growing, CTA Says
About 57 percent of those who shopped Black Friday week did so online, said CTA Chief Economist Shawn DuBravac, citing its survey of a “nationally representative” sample of U.S. adults. “We saw the biggest jump” in consumers who used mobile…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
devices to shop, he told reporters Sunday. The association estimates 35 percent of those who shopped did so on a mobile device, compared with 28 percent last year. CTA estimates 45 percent of overall Black Friday week shoppers shopped for tech, with TVs, tablets and smartphones much sought, DuBravac said. More than half of all U.S. adults took part in Black Friday shopping, CTA said; Cyber Monday sales also rose, Adobe reported (see 1611280033).