Cyber Monday Online Sales Up 9.4% on Mobile Surge, Adobe Reports
Cyber Monday netted $540 million between midnight and 10 a.m. EST and was on track to reach $3.36 billion in online sales for the day, up 9.4 percent from a year ago, said Adobe Digital Insights. Mobile shopping since Nov.…
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1 continued its surge, accounting for $205 million of morning shopping, said the tech company. Holiday season online revenue rose 7.1 percent to $36.5 billion. As of 10 a.m. EST Monday, mobile accounted for 56 percent of Cyber Monday e-commerce site visits (46 percent smartphones; 10 percent tablets) and 38 percent of sales (27 percent smartphones; 11 percent tablets).