Drones, 4K TVs, VR Headsets on Deck for Holiday Season Sales Bump
More than 116 million Americans plan to purchase tech products or accessories during Black Friday Week, said a post-election CTA survey. Of the 180 million U.S. adults expecting to shop between Monday and Cyber Monday, 114 million plan to shop…
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online and 70 percent will use mobile devices, said CTA. Most, 54 percent, of Black Friday Week shoppers plan to visit a physical store, said CTA. Tech shoppers next week will be targeting TVs, laptops, smartphones, videogame consoles, tablets, headphones, accessories, DVD or Blu-ray players, digital camera and wearables, said CTA. On average, half of the annual unit volume of emerging categories sells in Q4, said CTA Chief Economist Shawn DuBravac. That’s a positive indicator for drones with expected sales of 1.2 million in the 2016 holidays; virtual reality gear, with projected 700,000 headset sales; and 4K TVs, with an estimated 4.5 million shipments, said DuBravac.