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Fitness App Interest Will Have Ripple Effect on Connected Healthcare, Says Parks

Some 42 percent of smartphone and tablet owners use at least one fitness app and more than a third use two or more, said a Friday Parks Associates report. Roughly 45 percent of fitness app users log food and calories,…

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and 18 percent join coaching sessions online or via app, said Parks. It forecast that increasing adoption of connected health and wellness technology will have a “ripple effect” on growing consumer acceptance of connected healthcare devices. Parks has seen a “strong surge” in interest from health systems, insurers and their affiliates to develop patient engagement strategies and capabilities in patient education and outreach and for on-demand and virtual care solutions, new-generation care management solutions, and fitness and wellness services, said analyst Harry Wang.