Verizon Wireless Program Promotes Diversity in Store Ownership
A new Verizon program designed to help women and minorities own and operate Verizon Wireless premium stores in fast-growing markets is getting an enthusiastic reaction, Emilio Gonzalez, Verizon executive director-strategic alliances, said in a news release. More than 150 “Latino…
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entrepreneurs” attended a workshop at the U.S. Hispanic Chamber of Commerce Convention, he said Friday. “Verizon has developed a program that reduces several of the traditional barriers facing budding entrepreneurs to help enable them to participate in a key part of the American dream -- owning your own business,” Gonzalez said: The carrier "understands that diversity is not just the right thing to do, it is smart business and connects us closer to our customers.” He listed Miami, Los Angeles and New York as the kinds of areas where the program could have success.