GSMA Expects Attendance at Americas Trade Show to Rise Starting in Year 2
GSMA expects growth starting the second year after it first hosts a new conference, "GSMA Mobile World Congress Americas, in partnership with CTIA," next year in San Francisco (see 1610070023), a representative emailed us Friday. “GSMA has worked with CTIA…
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as the US wireless trade association for several years, with many members in common, and we very much respect the important work that the CTIA does for our industry,” said Chief Marketing Officer Michael O’Hara. “We expect the event to have relatively flat … attendance for the first year as we transition to a new venue in San Francisco, but then we anticipate growth as we move forward with our partnership.” Mobile World Congress Americas “will go beyond the U.S. market to create a true ‘Americas’ event that will serve all of North America, as well as Latin America,” said O'Hara. “Clearly, North America and the United States in particular are viewed as leaders in mobile innovation, so Mobile World Congress Americas will likely attract attention from outside the region, but our initial focus is squarely on the Americas.” The initial event will highlight 4G and 5G technologies, consumer and industrial IoT, media and content, innovation and “of course the important policy issues for the Americas market,” the representative said.