Nielsen Rolling Out Digital Content Ratings Service Friday
Nielsen's Digital Content Ratings (DCR) service -- giving a daily measurement of viewing audiences across digital content types, with metrics comparable to TV -- will be available for clients starting Friday, the company said in a news release Tuesday. Nielsen…
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said DCR "marks progress toward industry adoption of consistent and comprehensive measurement in digital." The company said DCR is based on complementary methodology to its Digital Ad Ratings. Mike Wann, head-business development and strategy at Nielsen client TasteMade, said it has "been a challenge to get a full view of your audience across every screen and distributor. We have been enthusiastic working with Nielsen Digital Content Ratings to begin truly unlocking the value of our community wherever they are."