FCC Should Follow Collaborative Approach on Wireless Alerts, CTIA Says
The FCC approach on wireless emergency alerts should be built on collaboration with industry, CTIA officials said in a meeting with Jessica Almond, aide to Chairman Tom Wheeler. "The hallmark of WEA has been the voluntary nature of the service…
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that accounts for the unique aspects of cell broadcast technology, which was specifically developed to enable clear and succinct mass notifications to protect wireless subscribers while minimizing congestion and adverse impacts to wireless providers’ networks,” CTIA said in a filing in docket 15-91. The wireless association raised particular concern about any mandate that WEAs be able to transmit embedded URLs. Any decision on embedded active links should come only after “a substantial effort among all stakeholders … to develop and implement standards, agree on approaches to mitigate customer confusion and safeguard against adverse impacts to wireless networks,” CTIA said. Commissioners are scheduled to vote on updated WEA rules Thursday (see 1609220008). Sen. Chuck Schumer, D-N.Y., backed WEA enhancements (see 1609260042).