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Apple Stores To Sell Sonos Speakers Using Demo App on iPad Pros

Sonos Play:1 and Play:5 speakers began selling at Apple.com Monday and beginning Oct. 5 will be sold in 468 Apple stores worldwide, said a Sonos blog post. Customers who buy a Sonos speaker from Apple by Dec. 31 will receive…

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a free three-month Apple Music gift card, Sonos said. Asked whether the Sonos speakers in Apple stores would demo voice control by the Amazon Echo Dot, which Sonos announced last month (see 1608300040), a Sonos spokeswoman emailed us: “The hands-on Sonos and Apple Music demo station will entail a guided Sonos app experience on the iPad Pro to let shoppers see and hear the experience for themselves.” On whether the Apple relationship will extend to Sonos’ other amplifiers, networking products and speakers, the spokeswoman said Sonos didn’t have anything else to share about plans with Apple stores. On whether Sonos is working with Apple to integrate Siri voice control with Sonos speakers, the Sonos spokeswoman said, “We’re working with the most innovative companies in the world, including Apple, Amazon, Spotify, Google, Microsoft and more to create the ultimate sound experience at home.”