Broadband the Most Popular Cable TV Product, Marchex Says
When customers buy a new service from their cable TV provider, that service is internet 50 percent of the time, with TV service second at 35 percent, and 84 percent of cable TV packages purchased in the first half of…
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2016 included internet, the Marchex Institute reported. TV service was part of the product mix 57 percent of the time in new cable orders, while voice service was bought 13 percent of the time and always as part of a bundle, Marchex said Wednesday. Among features new subscribers care about, DVRs, basic cable and HBO topped the list, Marchex said. The report was based on aggregation and analysis of inbound sales calls to pay-TV providers, including 1.6 million such calls in the first five months of 2016. Marchex is a mobile advertising analysis company.