Movado Turns to Smartwatches Amid Consumer Interest, Executives Say
Movado will debut smartwatches this holiday selling season under its various licensed brands including Coach, Hugo Boss, Juicy Couture, Lacoste and Tommy Hilfiger, President Ricardo Quintero said on a Thursday earnings call. “We are encouraged by consumer interest in the…
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smartwatch.” CEO Efraim Grinberg said the company's licensed-brand watches “have a hidden screen, so when you receive notifications, you can actually read the notification." The hidden screen "pops up, then disappears," he said.