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Voxx Enters Wearables Space Through Exclusive Distribution Pact With Striiv

Voxx will exclusively distribute the Striiv line of fitness and activity trackers in North America and Europe under a “strategic partnership” with the Redwood City, California, wearables supplier, the companies said in a Monday announcement. The agreement marks Voxx’s entry…

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into the wearables space, estimated to be worth $34 billion globally by 2020, the announcement said. Striiv wearables, priced under $100, have sold through Striiv’s online store and through Amazon and Best Buy.