Apple, Samsung Highest in Smartwatch, Fitness-Band Satisfaction, Surveys Find
Apple ranks highest in customer satisfaction among suppliers of smartwatches, and Samsung holds the same distinction in fitness-band devices, J.D. Power said in two reports released Tuesday. They measure overall satisfaction with smartwatches and fitness trackers among a total canvass…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
of about 6,000 consumers who bought one or both of those devices in the past 12 months, said the researcher. Overall customer satisfaction with smartwatches is 847 (on a scale of 1,000), it said. But nearly two in 10 indicated having experienced one or more problems with their smartwatch, with short battery life as the leading complaint, it said: “When customers experience one or more problems with their smartwatch, there is a significant 21-point drop in overall satisfaction.” Overall customer satisfaction with fitness band devices across all brands is 829 on a scale of 1,000, it said. Ease of use (cited by 48 percent of consumers) in the main purchase consideration in choosing a particular brand of fitness tracker, followed by price (40 percent), brand reputation (38 percent) and positive reviews (36 percent), it said.