LG Hoping to Lessen Consumer Confusion With Interactive Retail TV Display
Addressing the much-discussed topic of consumer education, LG is rolling out the LG Experience, an interactive TV display designed to help TV shoppers experience the latest advances in TV picture quality -- high dynamic range and Ultra HD 4K resolution…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
-- on LG 2016 OLED and Super UHD TVs at retail. The 16- and 24-foot LG Experience walls are going up in 400 Best Buy locations nationwide. “With so many new technologies and oftentimes confusing jargon used to describe them, it’s our job as a manufacturer to help consumers understand the benefits of today’s leading innovations,” said David VanderWaal, LG vice president-marketing, in a statement. Products included in the Best Buy displays: OLED65B6P, OLED55C6P and the curved OLED 65EG9600, along with Super UHD models 65UH8500 and 55UH7700, the first LED-lit TVs to support Dolby Vision and HDR10 high dynamic range. The Best Buy display also will feature LG's LAS950, LAS855 and SH7B streaming soundbars, said the company. Two 86-inch signage displays round out the experience, LG said. Other configurations of the LG Experience display are planned for leading regional retailers, LG said.