Amazon Prime Members Offered Discounted Phones in Exchange for Pushed Offers
Amazon, which failed with the Fire Phone to find a market for its company-branded smartphone, is taking a different route through its Prime program. The company said Wednesday Prime members can buy unlocked Android smartphones at discounted rates in exchange…
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for being pitched personalized offers on the phone’s lock screen. The concept was successful with tablets and e-readers, said Laura Orvidas, vice president-consumer electronics. She said most Fire and Kindle buyers chose the advertising-supported lower priced version vs. the no-ad option.