Fragmented Personal Tracking Market Giving Way to New Markets, Says ABI
A fragmented personal tracking market “with no obvious sales and distribution channels” is causing a shift away from traditional family and pet locator devices, said an ABI report Wednesday. GPS personal tracking device shipments will more than double by 2021…
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as the market moves instead to elderly/health, corporate and personal asset tracking devices using indoor and outdoor location technology, it said. Although traditional markets “still attract attention,” they’re “being forced to consider new areas to find future growth,” said analyst Patrick Connolly, citing the elderly, dementia patients and remote patient monitoring as target segments. ABI predicts location-based health devices will top 2 million shipments by 2021. Shipments of corporate, industrial and personal asset tracking devices are expected to top 25 million by 2021, said Connolly, led by Bluetooth Low Energy beacons, UWB (ultra wideband), sensor fusion, magnet field, proprietary Wi-Fi and LPWAN (low-power wide area networks).