Consumers the Winners When Carriers Zero Rate Content, CTIA Chief Says
Consumers are the winners when carriers launch zero-rated data services, said CTIA President Meredith Baker Friday on Medium. Baker cited T-Mobile’s Binge On and Verizon’s FreeBee services, both of which the FCC is reviewing as possibly violating 2015 net neutrality…
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rules (see 1601280056). “What all free data services have in common is simple: Consumers can save money and enjoy their wireless experience even more,” Baker wrote. “While wireless consumers are clear winners with free data services, Internet startups and small content companies benefit too. A recent Harris Poll survey found that 84 percent of consumers would consider using new apps and content that are included in these types of offerings.”