Viacom, Roku Ink Targeted Advertising Deal
Viacom will have access to Roku data for targeted advertising on the Roku platform under a deal signed by the two companies, Viacom said Thursday. In a fiscal Q2 earnings call, CEO Philippe Dauman said the deal "will let us…
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leverage Roku data for sophisticated ad targeting." He also said that with the carriage agreement signed earlier this month with Dish Network (see 1604210020), Viacom now has long-term deals in place with all the major distributors. He also said Viacom's Epix network will have its first original scripted series this fall. Viacom reported revenue in the quarter ended March 31 fell 3 percent to $3 billion from the year-ago period, led by declines in home entertainment and media network advertising.