ACA, NCTA Petition FCC To Use Email
The FCC should allow cable companies to send required notice or written information through email to subscribers for whom the operator has a confirmed email address, the American Cable Association and NCTA said in a petition for declaratory ruling posted…
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online Tuesday. The associations want to use electronic communication to meet FCC requirements that they provide written information about prices, fees, services offered, instructions on how to use the cable system, and other things. Most cable operators still disseminate this information via mailed hard copies, the cable groups said. “As a consequence, the cable industry uses hundreds of millions of pages of paper annually to disseminate information that few subscribers read and virtually none are likely to retain.” Instead, the FCC should allow cable operators to use email, “the provision of appropriately-noticed links to websites, or by other electronic measures reasonably calculated to reach individual customers,” the associations said.