Next Wave of Wearables Customers 'Style Conscious,' Says IDC
Consumers who are tech savvy, highly social and extremely style conscious will lead the next wave of wearables adoption in the U.S., but they haven’t yet bought into it, said an IDC report Tuesday. Consumers who intend to buy wearables…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
“are enthusiastic about wearables but have hesitated to actually purchase a device,” said analyst Allan Fromen. Most preferred brands are Apple (52 percent) for smartwatches, Fitbit (37 percent) for fitness trackers, Google (36 percent) for eyewear and Nike (40 percent) for clothing, said the research firm. The wearables market is in “early stages,” said IDC analyst Ramon Llamas. "Intenders are gravitating towards tech companies for wearables because tech companies have helped pioneer and move the market forward.” Data are based on 1,500 surveys among U.S. consumers who intend to buy a wearables product in the next six months.