Mobile Integration, Digital Coupons Key to Consumer Retail Engagement, Says Juniper
Improved targeting and personalization made possible by digital coupons is leading to higher activity rates as brands and retailers respond to consumer demand for mobile integration, said a Juniper Research report Monday. The research cautioned that retailers not offering mobile…
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integration will likely have “far lower levels of visibility on consumer activity” and be at a disadvantage when trying to customize offers and increase lifetime value of the consumer. More than 3 billion loyalty cards will operate solely on mobile devices or be integrated into mobile apps by 2020, up from 1.4 billion last year, said Juniper.