IDC Pegs 2015 Global Smartphone Unit Shipments at Record, After Earlier Seeing Slowdown
A strong holiday quarter boosted worldwide smartphone shipments to new record highs “thanks to robust product offerings at numerous price points in both mature and emerging markets,” IDC said in a quarterly smartphone tracker report. That was in sharp contrast…
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to an early December “forecast update” in which IDC said 2015 would be the first full year of only single-digit percentage worldwide smartphone sales growth due to a slowdown in consumer demand in most Asian markets, Latin America and Western Europe (see 1512030051). Now, IDC estimates that for the full year, worldwide smartphone makers shipped a total of 1.4 billion units, “marking the highest year of shipments on record,” up 10.1 percent from the 1.3 billion units shipped in 2014, the research firm said Wednesday.