ProSource To Consolidate Brand Offerings, Explore Niche Opportunities in 2016
ProSource will “consolidate around fewer brands” while exploring “niche opportunities” within brand mixes this year, said CEO David Workman Thursday. For 2016, ProSource will heighten its focus on step-up 4K and OLED TVs, push awareness in wireless audio for Bose,…
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DTS Play-Fi and Heos brands and “explore mid-market opportunities in in home automation through existing and new partnerships,” said Workman. Other ProSource initiatives for 2016: maximizing benefits from alliances with CI Edge and Power A/V Group and increasing membership with dealers that provide a “strategic fit” for the group, said Workman. The buying group will hold its Summit & Expo along with BrandSource Feb. 28-March 2 in Orlando.